What is Search Engine Optimization?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is a digital marketing strategy used to increase organic traffic by improving the visibility and ranking of a site in search engine results pages. SEO is important for any business with an online presence. It is especially important for businesses that rely on organic traffic to generate leads and sales.

While there are many different factors that go into SEO, there are some basic principles that all businesses can follow to improve their ranking and visibility in search engine results pages. In this blog post, we will explore some of those basic principles and give you some tips on how you can use them to improve your own SEO.