There’s a lot of talk about AI-generated content in the SEO and content creation communities. Some people say it’s the future of content marketing, while others are skeptical about its effectiveness. So, which is it? Is AI-generated content worth your time and investment, or is it just a passing fad? Can AI content be used for ranking in Google or should you be worried about a Google penalty?
While the debates on this subject can be somewhat tense, it’s essential to consider the potential implications of AI-generated content. This is especially true for SEOs and content marketers, who have the added responsibility of ranking their sites in the search engines. The bottom line is that AI-generated content can provide excellent results, but it can also go really wrong. And with AI and machine learning rapidly advancing, the stakes are higher than ever. Let’s find out what’s the current state of AI content and how we can optimize for it.
What is AI? Artificial intelligence (AI) is one of the biggest and most intriguing technologies in the world – and it’s being increasingly applied to digital data. Machine learning and statistical models are at the core of AI. The programming of AI is only just beginning. Websites and applications with advanced AI will be available in the next few years, but we’re still in the early days of this usage. AI-generated content is the hottest trend in media right now, and it’s a hot trend for content publishers.
If you look at your marketing team — or even most of your team — you’ll find them obsessed with the topic. Many publishers are using AI to generate content that their audience wants to read, which makes for a profitable, rewarding experience for their readers. The content that’s being generated by AI-driven algorithms is creating a new way of marketing. To jump-start your use of AI, here are six ideas to get you started on your path to AI-centric marketing.
6 ways to leverage AI technology
- Creation: AI will no doubt play a part in creating your newsletter, blog posts and other forms of written content.
- Use an email marketing tool to create content, and then link it to a platform like Stellent’s Scriptor to keep track of content properties and publication times.
- Use Google’s Data Studio where you can create visualizations based on your data.
- Statistics: One of the winners of BigQuery’s Big Query AdSense for Analytics with Ads.
- Competitor analysis: A popular use of AI is competitor analysis. Use AI to compute the strength of your competitors and formulate a plan for how to combat them.
- Chatbot: As chatbots become more popular, it’s an important form of AI to not just optimize content, but provide customers with useful information.
AI is posing a significant threat to humanity. Although it can be effective, there are too many factors at play and it is impossible to be perfect at everything. Caution: Natural language is a hard problem. If a computer cannot communicate effectively with humans, it isn’t truly AI. Anyone who has tried to understand directions from Siri or Alexa knows that they are woefully limited by a lack of context. Not only can AI learn from experiences.
If we can teach AI to understand lingo and contextualize meaning, human interactions and relationships become much more meaningful. A true AI would have human conversations, but it can also be taught from its own human experiences. At some point in the future there may be an AI with a personality or cognitive ability that allows it to learn like a human. It has the imagination to think through things we do not yet understand. It may even think the same way we do. AI is at the cusp of understanding itself, and if done well, I believe it will be transformational for humanity.
So, when I talk about human relationships, I am referencing all of the human experiences that may one day be created by AI. I don’t know the answers to all of these questions, but it matters to me and the way I relate to the world, so I’ve come up with a few world views, or “cognitive archetypes”, that I believe all people will relate to, either with or without AI.